Pair Up with JCPenney

I am thrilled to be working with JCPenney this back-to-school season to spread awareness about their “Pair Up with JCPenney” campaign to ensure all kids have the basics they need to succeed. From August 1 to 15, for each pack of kids’ socks or underwear customers buy, JCPenney will donate a pack to the Y to distribute to kids in need, up to 750,000 pairs.

Across America, many kids in low-income households do not have enough socks or underwear to wear to school. The emotional impact of not having these basic items is profound on both parents and children, and can lead to a widening of the academic achievement gap.

SO this weekend, Brian and I packed the kids in our car and headed to the mall to get ready for back-to-school at JCPenney. I hadn’t been to the store in years (I’ve mostly ordered online) but was SO impressed with the amount of cute clothes and toys they had for kids, it’s kind of a great one-stop shop for them. They also had an entire Sephora in-store which I didn’t know about! Sorry kids, one minute… 🙂

In addition to the Pair Up donation campaign, The JCPenney Foundation is making a $1M contribution to the Y to help close the academic achievement gap by supporting national after-school and pre-school programs!